4 Comments

Interesting article, especially on the CAGR part. Do you think L'Oreal's moat is strong enough with more competition coming in the luxury beauty industry?

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Thanks! I do believe L'Oréal has what it takes to fend off competition in the luxury beauty industry. Brands and brand heritage are particularly important in luxury, while L'Oréal also invests by far most into marketing.

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Great post. Didn't know that about the founding!

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Thanks! Yeah, not surprising you didn't know, barely anyone knows about it!

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