Stock Deep Dive - L'Oréal: Creating the Beauty That Moves the World

A deep dive into the largest beauty and health cosmetics company in the world

Dear reader,

Welcome back to another deep dive into a wonderful company.

This time, we're putting L'Oréal under the lens—the largest name in the cosmetics industry—as the stock has been performing poorly in 2024. We’ll find out how this French giant came to be, how it operates today, and what the future holds. As a result, we’ll learn whether investing in L’Oréal can be rewarding or not.

One of L’Oréal Group’s many brand ambassadors, Zendaya Coleman, featured in a collaboration between Lancôme and the Louvre.

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Table of Contents

1. L’Oréal’s History

   1. Eugène Schueller

   2. Post-World War

2. L’Oréal’s Business

   1. Products

   2. Moat

   3. Key Financials

   4. Insiders

3. Risks and Conclusion

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L’Oréal’s History